Charles Berry Founder Intelligence & AI Strategy

Intelligence Sprints

Build the evidence before you build the system.

Clarify the customer, market, offer, and operating route before committing time and capital to the climb.

Charles Berry mountain route: Choose the route before you climb

From intelligence to implementation

Build the foundation before you scale the climb.

Each level reduces a different kind of risk, from choosing the buyer to building the operating system. Enter at the level your evidence supports.

Fixed-scope offers

Choose the smallest useful engagement.

Final scope and price depend on the question, available information, and required depth. A client can enter at any level where the underlying evidence is already sound.

Starting at $500

Rapid ICP Intelligence Brief

Best fit: A founder who needs to decide which customer matters first.

Core question: Who is our best initial customer?

  • Recommended primary ICP
  • Economic buyer and day-to-day user
  • Jobs to be done and urgency triggers
  • Buying objections and trust requirements
  • Five outreach or positioning angles
  • Recommended next decision
Start with this sprint

Starting at $1,000

Market & Competitive Intelligence Sprint

Best fit: An operator evaluating a market, category, wedge, or competitor set.

Core question: Which market should we enter first?

  • Market structure
  • Demand indicators
  • Competitor map
  • Pricing and packaging comparison
  • Buyer and category analysis
  • White-space opportunities and entry risks
Start with this sprint

Starting at $2,500

ICP, Market & GTM Blueprint

Best fit: A founder preparing a serious product, offer, or go-to-market decision.

Core question: What should we build and sell during the next 90 days?

  • Market opportunity and ICP selection
  • Buyer personas
  • Competitive intelligence
  • Positioning and offer architecture
  • Messaging hierarchy
  • Channel recommendations and 90-day GTM plan
Start with this sprint

What makes the work different?

The client is buying Charles's judgment, synthesis, and recommendations. Internal research tools are part of the method, not the product.