An ICP Is a Decision, Not a Demographic
A practical view of ICP work as a strategic choice about focus, tradeoffs, and evidence.
Read the noteInsights
Plain notes on markets, customers, and AI workflow decisions.
Conceptual articles that clarify how founder intelligence should lead to action.
Market Research Should End with a Decision
A decision-grade approach to evidence, AI-assisted research, uncertainty, and the next move.
Read the noteWhere AI Belongs in an SMB Workflow
A workflow-first framework for choosing, testing, governing, and measuring practical AI opportunities.
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